Combining Affiliate and Analytics Data - Category and Metric compatibilities

Category and Metric compatibilities

You can only use the following combinations of categories and metrics when combining Affiliate and Google Analytics categories & metrics:

  • Publisher and General categories with any combination of Affiliate AND/OR Analytics metrics, as well as Custom Metrics which rely on categories and metrics within the same limits (Publisher + General categories with Affiliate AND/OR Analytics metrics).
  • Publisher, General, and Affiliate categories with any Affiliate metrics, as well as Custom Metrics which rely on categories and metrics within the same limits.
  • Publisher, General, and Analytics categories with any Analytics metrics, as well as Custom Metrics which rely on categories and metrics within the same limits.


"Publisher categories" are a subset of Affiliate categories and include the following categories:

  • Publisher
  • Publisher Country
  • Publisher Email
  • Publisher Group
  • Publisher ID
  • Publisher Primary Website
  • Publisher Tags
  • Publisher Type

Note: Ads data is incompatible with Affiliate & Analytics data.