The Creator Data Suite provides insights into influencer and content performance using a set of categories and metrics. Here is a breakdown of the key data points available.
When creating a custom report, you'll see that Creator categories and metrics are grouped under the following group:
All creator categories and metrics will be prefixed with the following icon:
Categories
These fields define the creator, their campaigns, and the content they produce:
- Creator: The creator's name.
- Creator ID: The unique identifier assigned to the creator on the platform
- Creator Campaign ID: The unique identifier for the campaign.
- Creator Campaign Name: The name of the campaign the creator is participating in.
- Event Date: The date when the metric values were recorded.
- Post ID: The unique identifier for the post.
- Post Name: The name or title of the post.
- Post Type: The format of the post, such as:
- Facebook Post
- Snapchat Story
- Instagram Story
- YouTube Video
- etc.
- Post URL: The direct link to the post.
- Social Platform: The social media platform where the post was published.
You might question why some creator metrics have zero values even when there are values for clicks and actions. This usually means the creator chose not to send engagement metrics for those posts to Impact.
Metrics
These fields capture the performance data related to the creator and their content:
- Action Count - Net: The Net number of actions (e.g. sales, leads) that were driven by the creator
- Bonus Cost: The bonuses paid out to the creator
- Clicks: The number of times users clicked on the post(s).
- Comments: The total number of comments received on the post(s).
- Creator Commission - Net: The net commission paid to the creator.
- Engagements: The number of interactions (e.g. likes, comments, shares) with the post(s).
- Flat Fee: The flat fee paid out to the creator.
- Followers: The total number of followers that the creator has on the platform.
- Impressions: The number of times the post(s) were displayed.
- Likes: The number of likes received on the post(s).
- Posts: The number of posts published by the creator.
- Reaches: The number of users that saw the post.
- Revenue - Net: The net revenue generated by the creator.
- Shares: The number of times the post(s) were shared.
- Total Spend - Net: The net total amount spent on the creator.
- Views: The number of views accumulated by the post(s).
Creator data can be used with Affiliate data in the same report by combining common categories and metrics, e.g. Creator & Publisher, Revenue - Net (Creator) & Revenue - Net (Affiliate). For more details on combining the two data sets, head here.