Determine how effective your placements really are by using performance metrics in your Events table
You can evaluate the effect that placements are having on your program's performance by combining performance data and event data in a single table and comparing this against the previous period and previous year.
As an example, you can use these metrics and their variants to confirm whether these Events are bringing in new customers by seeing the lift in new customer orders compared to the previous period.
Things to keep in mind when using these metrics:
- All calculations are based on the entire date range of the event date shown, not the main date range selector. The purpose of the main date range selector is for displaying the events that occurred within that timeframe. If any date of the event occurs during the date range selected it will appear in your events table.
- Affluent populates the performance data for each event twice a day. As a result there may be a delay for data for new events. The amount of time it takes Affluent to calculate all of the performance data depends on how many events you have.
- All events must be tied to a brand. You may also tie an event to a publisher. If there is also a publisher tied to an event, the metrics are calculated using only the data associated with that publisher for that brand. Otherwise, the metrics are calculated using the performance associated with the entire brand.
Metrics
The following performance metrics are available in Events tables by default:
- AOV
- Clicks
- Network Commission - Disputed, Net, and Gross
- Orders - Disputed, Net, and Gross
- Publisher Commission - Disputed, Net, and Gross
- Revenue - Disputed, Net, and Gross
- RoAS
- Total Spend - Gross and Net
All of these metrics have the following Metric Variants:
- Sum - The total across the event date range.
- Previous Period - The total for the previous period
- Previous Year - The total for the previous year
- Lift PoP - The Lift compared to the previous period, i.e. Current Period minus Previous Period
- Lift PoP % - The percentage Lift compared to the previous period, calculated using the formula [100 * (Current Period minus Previous Period)/Previous Period]
- Lift YoY - The Lift compared to the previous period, i.e. Current Period minus Previous Year
- Lift YoY % - The percentage Lift compared to the previous year, calculated using the formula [100 * (Current Period minus Previous Year)/Previous Year]