--- title: Google Analytics - Category and Metric compatibilities description: When building your analytics reports, we recommend using categories and metrics which are of the same type --- [Skip to content](https://learn.affluent.io/ga-category-and-metric-compatibilities#main-content) English Show submenu for translations ![affluent-logo\_1-1-2-3.png\]](https://learn.affluent.io/hs-fs/hubfs/affluent-logo_1-1-2-3.png?height=40&name=affluent-logo_1-1-2-3.png) - [Default HubSpot Blog](https://affluent-8726746.hs-sites.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://affluent-8726746.hs-sites.com/blog) - English Show submenu for translations - [Go to affluent.io](https://www.affluent.io/) [Go to affluent.io](https://www.affluent.io/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Affluent Knowledge Base](https://learn.affluent.io/?hsLang=en) 2. [Agencies & Advertisers](https://learn.affluent.io/agencies-advertisers?hsLang=en) 3. [Reporting](https://learn.affluent.io/agencies-advertisers?hsLang=en#reporting) # Google Analytics - Category and Metric compatibilities ## When building your analytics reports, we recommend using categories and metrics which are of the same type Selecting different types of categories and metrics can lead to unconventional aggregation results. So, we recommend using categories exclusively with metrics that have the same type, i.e. Session categories with Session Metrics, Transaction categories with Transaction Metrics, and SKU categories with SKU metrics. General categories can be used with any category or metric.  ### Compatibilities #### **Categories:** | **Type** | **UI Name** | | --- | --- | | session, transaction, sku | Ad Content | | session, transaction | Ad Group | | session, transaction | Ad Slot | | session, transaction | Ad Targeting Type | | transacton, sku | Affiliation | | session, transaction, sku | Browser | | session, transaction, sku | Browser Size | | session, transaction | Browser Version | | session, transaction, sku | Campaign | | transaction | Checkout Options | | session, transaction | City | | session, transacton | Continent | | session, transacton | Continent Id | | session, transaction, sku | Country | | session, transaction, sku | Custom Dimension 1 | | session | Custom Dimension 2 | | session | Custom Dimension 3 | | session | Custom Dimension 4 | | session | Custom Dimension 5 | | session | Custom Dimension 6 | | session | Custom Dimension 7 | | session | Custom Dimension 8 | | session, transaction | Data Source | | session, transaction | Datetime | | session, transaction | Device Category | | session, transaction | Exit Page Path | | session, transaction, sku | Hostname | | session, transaction, sku | Keyword | | session, transaction, sku | Landing Page Path | | session, transaction, sku | Medium | | session, transaction | Metro | | session, transaction, sku | Mobile Device Branding | | session, transaction | Mobile Device Model | | session, transaction | Network Domain | | session, transaction | Network Location | | session, transaction, sku | Operating System | | session, transaction, sku | Operating System Version | | transaction | Order Coupon Code | | session, transaction | Page Depth | | session, transaction, sku | Page Path | | session | Page Title | | session, transaction | Referral Domain | | session, transaction, sku | Referral Url | | session, transaction | Region | | session, transaction | Segment | | transaction | Shopping Stage | | session, transaction, sku | Source | | session, transaction | Sub Continent | | transaction, sku | Transaction Id | | session, transaction, sku | User Type | | session, transaction, sku | Event Name | | sku | Item Brand | | sku | Item Category | | sku | Item Id | | sku | Item List Name | | sku | Item Name | | session, transaction, sku | Percent Scrolled | | session, transaction, sku | Search Term | | session, transaction, sku | User Age Bracket | | session, transaction, sku | User Gender | | session, transaction, sku | View ID | | session, transaction, sku | View Name |   #### **Metrics:** | Type | UI Name | | --- | --- | | session | Bounces | | session, transaction, sku | Conversions | | transaction | Days To Transaction | | session | Entrances | | session, sku, transaction | Events | | session, sku, transaction | Event Value | | session | Exits | | session | Goal Completions All | | session | Goal Starts All | | session | Goal Value All | | session | Hits | | session, sku, transaction | Internal Promotion Clicks | | session, sku, transaction | Internal Promotion Views | | sku | Items Checked Out | | session, sku, transaction | Item Quantity | | session, sku, transaction | Item Revenue | | session | New Users | | session | Pageviews | | session, sku, transaction | Product Adds To Cart | | session, sku, transaction | Product Checkouts | | session, sku, transaction | Product Detail Views | | session, sku, transaction | Product List Clicks | | session, sku, transaction | Product List Views | | session, transaction | Product Refund Amount | | session, transaction | Product Refunds | | session, transaction | Product Removes From Cart | | sku | Quantity Added to Cart | | sku | Quantity Checked Out | | session, transaction | Quantity Refunded | | session, transaction | Quantity Removed From Cart | | session, transaction | Refund Amount | | session | Session Duration | | session | Sessions | | transaction | Sessions To Transaction | | session | Time On Page | | session, transaction | Total Refunds | | session, transaction | Transaction Revenue | | session, transaction | Transaction Shipping | | session, transaction | Transaction Tax | | session, transaction | Transactions | | session, transaction, sku | Unique Purchases |       - 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