---
title: Google Analytics (GA4) - Nuances
description: There are a few nuances with the GA4 integration, some of which may cause differences in the data that you see in Affluent vs the GA UI
---

[Skip to content](https://learn.affluent.io/google-analytics-ga4-things-to-note#main-content)

English

Show submenu for translations

![affluent-logo\_1-1-2-3.png\]](https://learn.affluent.io/hs-fs/hubfs/affluent-logo_1-1-2-3.png?height=40&name=affluent-logo_1-1-2-3.png)

- [Default HubSpot Blog](https://affluent-8726746.hs-sites.com/blog)

Open main navigation

Close main navigation

- [Default HubSpot Blog](https://affluent-8726746.hs-sites.com/blog)
- English
  
  Show submenu for translations
- [Go to affluent.io](https://www.affluent.io/)

[Go to affluent.io](https://www.affluent.io/)

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Affluent Knowledge Base](https://learn.affluent.io/?hsLang=en)
2. [Agencies & Advertisers](https://learn.affluent.io/agencies-advertisers?hsLang=en)
3. [Networks and Platforms](https://learn.affluent.io/agencies-advertisers?hsLang=en#networks-and-platforms)

# Google Analytics (GA4) - Nuances

## There are a few nuances with the GA4 integration, some of which may cause differences in the data that you see in Affluent vs the GA UI

- Affluent uses **Total User count**, while the Google Analytics 4 dashboards utilise **Active Users**, so if you are seeing any discrepancies for user counts, this could be why.
- Including different dimensions will filter the metric results differently. When comparing the data between Affluent and GA4, please ensure you are **using the same dimensions and metrics** that were selected during connection.
- The metric **New Users** can cause some event types to be filtered out. Consider replacing **New Users** with another metric, if you would like **Event Name** as a category.
- The grand total sessions count can differ between Affluent and GAs platform. 
    - Sessions are often subject to some double counting. Some reasonable and known dimensions causes double counting such as **Event name**, **Event Count**, **Page path** and **Page title**, this is because one session can be associated with several events and visited pages. Also, the number of sessions in the total row in the GA UI is an **approximate** value.
    - If you have chosen **Event Name** as a dimension upon connection, you can create a custom metric with Sessions as the metric + an Event Name category filter which equals 'session\_start' as the value. This will make the Sessions total more accurate.
- The following dimensions: Item Brand, Item Category, Item ID, Item List Name, Item Name are now not compatible with these metrics:
  
    - Event Count
    - Event Value
    - Conversions
    - Checkouts
    - E-commerce Purchases
    - Purchase Revenue
    - Adds to Cart
    - New Users
    - Promotion Clicks
    - Promotion Views
    - Publisher Ad Displays
    - Page Screen Views
    - Shipping Amount
    - Tax Amount
    - Item List Clicks
    - Item List Views
    - Item List Displays

- [Agencies & Advertisers](https://learn.affluent.io/agencies-advertisers?hsLang=en#main-content)

    - [Getting Started](https://learn.affluent.io/agencies-advertisers?hsLang=en#getting-started)
    - [Brand Manager](https://learn.affluent.io/agencies-advertisers?hsLang=en#brand-manager)
    - [Networks and Platforms](https://learn.affluent.io/agencies-advertisers?hsLang=en#networks-and-platforms)
    - [Reporting](https://learn.affluent.io/agencies-advertisers?hsLang=en#reporting)
    - [Optimization](https://learn.affluent.io/agencies-advertisers?hsLang=en#optimization)
    - [Link Scanner](https://learn.affluent.io/agencies-advertisers?hsLang=en#link-scanner)
    - [Data Management](https://learn.affluent.io/agencies-advertisers?hsLang=en#data-management)
    - [Account Settings](https://learn.affluent.io/agencies-advertisers?hsLang=en#account-settings)
    - [FAQs & Troubleshooting](https://learn.affluent.io/agencies-advertisers?hsLang=en#faqs-troubleshooting)
    - [Video Walkthroughs](https://learn.affluent.io/agencies-advertisers?hsLang=en#video-walkthroughs)
    - [Best Practice](https://learn.affluent.io/agencies-advertisers?hsLang=en#best-practice)
    - [Contact Manager](https://learn.affluent.io/agencies-advertisers?hsLang=en#contact-manager)
- [Publishers](https://learn.affluent.io/publishers?hsLang=en#main-content)

    - [Reporting](https://learn.affluent.io/publishers?hsLang=en#reporting)
    - [Optimization](https://learn.affluent.io/publishers?hsLang=en#optimization)
    - [Data Management](https://learn.affluent.io/publishers?hsLang=en#data-management)
    - [Account Settings](https://learn.affluent.io/publishers?hsLang=en#account-settings)
    - [FAQs & Troubleshooting](https://learn.affluent.io/publishers?hsLang=en#faqs-troubleshooting)

- [Default HubSpot Blog](https://affluent-8726746.hs-sites.com/blog)

[![Chill listening crop-3](https://learn.affluent.io/hs-fs/hubfs/affluent-logo_1-1-2-3.png?width=73&height=24&name=affluent-logo_1-1-2-3.png "Chill listening crop-3")](https://affluent.io)

Affluent - all your affiliate data in one place.

<https://www.facebook.com/AffluentAnalytics> <https://twitter.com/AffluentData> <https://www.linkedin.com/company/affluent>

Copyright © 2026, Affluent, Inc