Google Analytics - Standard Set Up (Categories & Metrics

Google Analytics accounts can be connected using a 'Standard' or 'Custom' set up. The Standard set up is the recommended set up.

The Standard set up includes the following data from the GA Standard and Transaction reports. 

Standard Report

Categories

        Date
        User Type
        Source/Medium
        Campaign
        Referral Path
        Device Category
        Country
        Region    

Metrics        

        New Users
        Sessions
        Bounces
        Session Duration
        PageViews
        Transactions
        Transaction Revenue
        RefundAmount
        TotalRefunds

Transaction Report

Categories

        Date
        Transaction ID
        User Type
        Source/Medium
        Campaign
        Device Category
        Country
        Region

Metrics

        Transactions
        Transaction Revenue
        Total Refunds
        Transaction Shipping
        Transaction Tax
        Item Quantity
        Refund Amount