---
title: Google Analytics - Standard Set Up - Categories & Metrics
description: Google Analytics accounts can be connected using a 'Standard' or 'Custom' set up. The Standard set up is the recommended set up.
---

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# Google Analytics - Standard Set Up - Categories & Metrics

## Google Analytics accounts can be connected using a 'Standard' or 'Custom' set up. The Standard set up is the recommended set up.

The Standard set up includes the following data from the GA Standard and Transaction reports. 

### Standard Report

#### Categories

        Date  
        User Type  
        Source/Medium  
        Campaign  
        Referral Path  
        Device Category  
        Country  
        Region    

#### Metrics        

        New Users  
        Sessions  
        Bounces  
        Session Duration  
        PageViews  
        Transactions  
        Transaction Revenue  
        RefundAmount  
        TotalRefunds

### Transaction Report

#### Categories

        Date  
        Transaction ID  
        User Type  
        Source/Medium  
        Campaign  
        Device Category  
        Country  
        Region

#### Metrics

        Transactions  
        Transaction Revenue  
        Total Refunds  
        Transaction Shipping  
        Transaction Tax  
        Item Quantity  
        Refund Amount

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