---
title: Link Scanner Glossary
description: Information that will be available to you whilst using the Link Scanner
---

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3. [Link Scanner](https://learn.affluent.io/agencies-advertisers?hsLang=en#link-scanner)

# Link Scanner Glossary

## Information that will be available to you whilst using the Link Scanner

- **Page scanned** - The URL of the page that was scanned.
- **Brand Domain** - The domain of the brand's website.
- **Network** - The Platform/Network associated with the affiliate link.
- **Anchor text** - The anchor text of the original link, i.e. the visible, clickable, text in a hyperlink.
- **Affiliate links** - The affiliate links that were detected.
- **Non-Affiliate links** - The non-affiliate links that were detected.
- **Relative position** (1st link, 2nd link, and so on) of the affiliate link on a given page - The relative position of the link on the page.
- **Link Status**
  
    - OK - success/link is in working order
    - 404 - not found/broken link
    - OOS (Out Of Stock)
- **Product information (when available)**
  
    - **Retailer Domain** - The brand's domain.
    - **Product Name** - The name of the product that was found.
    - **Product Description** - The description of the product.
    - **Product Category** - The category of the product.
    - **Price** - The price of the product.
    - **SKU/ASIN of product** - SKU of the product.
    - **Product Image** - Image URL of the product.
- **Key Metrics**
  
    - **Total Links** - Total number of links found
    - **Affiliate Links** - Total number of affiliate links found
    - **Total number of networks found**
    - **Broken Links** - Total number of broken links - Links with a 404 status
    - **OOS Links** - Total number of OOS (Out Of Stock) links - Links with an OOS status
    - **Brand SOV (Share Of Voice)** → The proportion of links belonging to each specific Brand found as compared to the total number of links found
    - **Network SOV (Share Of Voice)** → The proportion of the links belonging to each specific Network as compared to the total number of links found

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    - [Getting Started](https://learn.affluent.io/agencies-advertisers?hsLang=en#getting-started)
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    - [FAQs & Troubleshooting](https://learn.affluent.io/publishers?hsLang=en#faqs-troubleshooting)

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