Link Scanner Glossary

Information that will be available to you whilst using the Link Scanner

  • Page scanned - The URL of the page that was scanned.

  • Brand Domain - The domain of the brand's website.
  • Network - The Platform/Network associated with the affiliate link.
  • Anchor text - The anchor text of the original link, i.e. the visible, clickable, text in a hyperlink.

  • Affiliate links - The affiliate links that were detected.

  • Non-Affiliate links - The non-affiliate links that were detected.

  • Relative position (1st link, 2nd link, and so on) of the affiliate link on a given page - The relative position of the link on the page.

  • Link Status

    • 200 - success

    • 404 - not found/broken link

    • OOS (Out Of Stock) 

  • Product information (when available)

    • Retailer Domain - The brand's domain.

    • Product Name - The name of the product that was found.

    • Product Description - The description of the product. 

    • Product Category - The category of the product. 

    • Price - The price of the product. 

    • SKU/ASIN of product - SKU of the product.

    • Product Image - Image URL of the product.

  • Key Metrics

    • Total Links - Total number of links found

    • Affiliate Links - Total number of affiliate links found

    • Total number of networks found

    • Broken Links - Total number of broken links - Links with a 404 status

    • OOS Links - Total number of OOS (Out Of Stock) links - Links with an OOS status

    • Brand SOV (Share Of Voice) → The proportion of links belonging to each specific Brand found as compared to the total number of links found

    • Network SOV (Share Of Voice) → The proportion of the links belonging to each specific Network as compared to the total number of links found