Metrics Glossary

Metrics in Affluent generally refer to how many or how much (e.g how many clicks or how much revenue).  

The metrics displayed in the standard reporting area can be edited where the cog icon is displayed. Metrics can be added to reports by selecting them from the metrics drop down. 

As a general rule, all calculated metrics (e.g. Conversion Rate (CR) or Average Order Value (AOV)) use net metrics in their calculations.

Metric Statuses

Some metrics appears multiple times in the metrics list with a number of different "statuses." Not all metrics have multiple statuses - this will depend on the platform. 

  • Approved refers to actions that have been approved in the platform. Not all platforms use this terminology. 

  • Disputed refers to actions that have been either refunded or rejected. This status standardizes rejected and refunded actions. For example if you want to see, in one table, actions that have been declined from two different affiliate platforms, one that uses refunded and one that uses rejected, you could use disputed metrics.

  • Gross refers to all actions, before any deductions. This number includes all refunded, rejected, and pending actions.

  • Net refers to all actions after deductions (e.g. rejected actions are not included and refunded actions are subtracted). Net includes pending (until it is updated). 

  • Pending refers to data that has yet to be approved or rejected. Not all platforms use this terminology. 

  • Refunded refers to actions that have been refunded (e.g. a sale that was returned).

  • Rejected refers to actions that have been declined in the platform.

Metric Variants

Some metrics have multiple variants. The metric variants available depend on the type of metric and whether or not targets have been uploaded. 

Most metric variants are not compatible with comparison mode

  • Sum - the total for the selected date range. 

  • Previous Period - the total amount for the same period prior (e.g. if the date range is set to last month for July, the previous period will show data for June). This is compatible with fiscal calendars.

  • Previous Year - the total amount for the same period the previous year. This compares dates not days (i.e. the data shown will be for the same exact dates, not the matching weekdays). This is compatible with fiscal calendars. If you are showing data for fiscal March this year, the previous year variant will show you data for fiscal March last year (as long as the fiscal calendar was uploaded for last year).

  • Trend - the percentage increase or decrease compared the previous period. This is compatible with fiscal calendars. 

  • YoY Trend - the percentage increase or decrease compared the same period of time for previous year. This is compatible with fiscal calendars. 

  • Average - the daily average. Calculated as the total for the period (sum) divided by the number of days in the range. 

  • Target - data will only show if you have uploaded targets for the given period in the Targets section of Affluent. Compatible with fiscal calendars.

  • Target % - amount of the target that has been achieved so far. For example, if you have a Target for the month of $100,000 and you have made $80,000 so far, this variant will show 80% - the percentage of the total that has been reported so far. 

  • % of Whole - the percent of the whole the value is. For example if the category is Publisher and the metric is "Revenue - % of Total", each row will show you what percentage of the total revenue that publisher is driving.

  • Forecast - the performance forecast for the week (in week grouping) or for the month (in month grouping). If date is not a selected category, the forecast will show the forecast for the current month. Forecasts are only compatible with the current week or month (depending on the grouping). Forecasts will not show for past months or months beyond the current month.

Metrics 

  • # of Publishers - only compatible with the 'Publisher Status' category, shows the number of productive, active, and inactive publishers. 

  • Actions - total number of actions (orders and leads). 

  • Active Publishers - publishers who have sent a click.

  • Agency Fee - fees that have been added in the Brand Manager.

  • ALV - Average Lead Value shows net revenue divided by net leads

  • AOV - Average Order Value shows net revenue divided by net orders

  • AvantMetrics Checkout Influencer - specific to AvantLink and will only show data if you have enabled AvantMetrics on AvantLink.

  • AvantMetrics Influencer - specific to AvantLink and will only show data if you have enabled AvantMetrics on AvantLink.

  • AvantMetrics Introducer - specific to AvantLink and will only show data if you have enabled AvantMetrics on AvantLink.

  • Average Item Value - compatible with SKU categories and shows total revenue spent on SKUs divided by the total quantity of SKUs sold.

  • Bonuses - bonus commission paid to publishers.

  • Clicks - clicks sent via an affiliate link.

  • Cost-to-Revenue - total spend net divided by net revenue.

  • CPA - cost per acquisition, total spend net divided by net orders

  • CPL - cost per lead, total spend net divided by net leads.

  • CR - conversion rate, net actions divided by clicks.

  • CTR - click-though rate,  clicks divided by impressions.

  • EPC - earnings per click, publisher commission net divided by clicks.

  • Impressions - the number of times an affiliate link/creative is seen by the user/customer.

  • Inactive Publishers - total current publishers minus active publishers. This metric is not historical, it is only accurate for the current month.  

  • Lead CR - conversion rate, net leads divided by clicks.

  • Leads - the number of leads.

  • Network Commission - commission paid to the network, includes commission paid to the network on bonuses. 

  • New Publishers - publishers who have joined the program in the date range you are viewing.

  • Orders - the number of orders.

  • Placement Fees - fees paid for promotions or placements that have been added in the events section of Affluent. 

  • Productive Publishers - publishers who have driven one or more transactions.

  • Publisher Commissions - commission paid to publishers, does not include bonuses or placement fees.

  • Revenue - money earned by the brand.

  • RoAS - return on advertising spend, net revenue divided by net total spend multiplied by 100. This can be displayed as a percentage, dollar value or a ratio by editing the setting in Profile & Settings > Preferences.

  • SKU Commission - commission from SKUs only works with the category SKU.

  • SKU Quantity - number of SKUs. 

  • SKU Revenue - the revenue from SKUs sold.

  • Total Commission - publisher commissions plus network commissions. Does not include bonuses, placement fees. or agency fees. 

  • Total Profit - net revenue minus net total spend. This will show everything the brand earned, minus everything they spent. 

  • Total Publisher Spend - everything paid to publishers, including commissions, placements, bonuses, and anything else paid to a publisher.  

  • Total Current Publishers - total number of publishers who have joined the program this month. This metric is not historical, it is only accurate for the current month.  

  • Total Spend - all spend including any commissions, placements, bonuses, agency fees. 

  • Two-Tier Bounties commission paid to a publisher for a transaction coming from another publisher who they referred to the program. Commission can either be a one time flat fee, or a percentage of ongoing commissions. This metric is only used by ShareASale.