PartnerStack - Reporting

A few things to utilise & consider when reporting on your PartnerStack data

SAAS/B2B Specific Metrics

There are 3 useful Key Metrics which you can now use in Affluent (currently only available for PartnerStack):

  • Customer Count - Total (Total Signups): This will display the total number of customers that have signed up over all time.
  • Customer Count - New (New Signups): This will display the number of customers that have signed up during the specified date range. 
  • Customer Count - Paid (Paid Customers): This will display the number of transactions that a customer has made during the specified date range, note that this will include any monthly reccurring transactions.

Action Trackers

The action trackers that we pull from PartnerStack will generally have the following format:

  • An action tracker for "Transaction Rewards": All payouts/rewards for any sales/transactions will be associated with this action. 
  • A separate action tracker for each product: All sales/transactions (generally bottom-of-funnel) that do have a product name in PartnerStack will be associated with this action tracker.
    • In the example below, "Monthly Subscription", would be an example of a bottom-of-funnel product. 
  • An action tracker for "Transaction": All sales/transactions that do not have a product name within PartnerStack will be associated with this action tracker.
  • A separate action tracker for any mid-funnel actions: All actions that you are tracking automatically via PartnerStack will be associated with this action tracker (actions that publishers have added manually will not be included).
    • In the example below, "Booked Demo", would be an example of a mid-funnel action.
    • The "(Not Set)" action tracker would be any mid-funnel actions that have not been assigned a name in PartnerStack. 

Example Reports

Publishers driving the most new signups within the selected date range:

Publishers driving the most paying customers within the selected date range :