How to exclude fraud from reporting

Fraud happens. Not all fraudulent data can be voided by the networks. Depending on how you want to include or not include the publisher in your reporting, you have three options:

1. If you want to exclude a publisher from everything, historically and going forward, you can use Publisher Suppression

2. If you want to exclude a publisher in just you reporting (i.e. reports and dashboards), you can use a filter on the report or dashboard to Exclude Publisher Equals 'Publisher X'. This publisher and their performance data (including the fraud) will still be visible on the homepage and all standard reporting areas. 

3. If you only want to exclude certain types of data, for example, click data from 'Publisher X' (but keep all other performance data) you can set up a custom metric for clicks with a filter to Exclude Publisher Equals 'Publisher X'. All non click data for 'Publisher X' will still be included in the report or dashboard. All the data for 'Publisher X' will still be visible on the homepage and all standard reporting areas, including clicks. 

Affluent cannot alter what data is tracked or change what appears in the networks. These options give you the ability to edit what is visible in reports and dashboards - not change the underlying performance data.