Report Filters

Filters can be applied to reports to determine what data is included or excluded. Affluent enables you to filter by all categories. For example you can set a report to only include a single brand, to exclude a certain publisher, or for all creatives that contain the word "spring."   

To apply a filter: 

  1. Select the report you want to filter. 
  2. In the top right (under the save buttons), click "+Add a New Filter."
  3. A window will open, select the category you wish to filter by and the specific values.
  4. Click "Apply Filter" this will close the window
  5. For the data to be updated you need to click "Run Report."

Note, if you save a report with a filter and then add it to a dashboard, the filter will still be active. If you want to use a report in multiple reports, it may be best to apply a Dashboard Filters. 

Applying a filter at the report level before adding it to a dashboard can be useful, for example if you want to create a dashboard for a brand that operates on a number of different platforms, you can apply a report level filter to only include data from a single network. This will allow you to show the performance of that brand on just a single network, or compare the performance of the brand across its different platforms.