---
title: What is an 'event'?
description: Often called paid placements or tenancies. placements give brands 'non-standard' terms for promotion. This may mean a unique promo code, a commission increase, or a flat fee. 
---

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# What is an 'event'?

## Event is the Affluent term to describe paid placements, promotions, or tenancies. The Events section is a centralized area to record all events.

Often called paid placements or tenancies. placements give brands 'non-standard' terms for promotion. This may mean a unique promo code, a commission increase, or a flat fee. 

The Events section of Affluent is a centralized system for manually recording all events run for all programs in your portfolio. By recording events in Affluent you [can create event reports](https://learn.affluent.io/events?hsLang=en) to include Dashboards. 

All events have to be added manually, except for CJ programs. Affluent is able to pull all CJ placements and automatically populate the Events section.  

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