Part 4 - Optimization: Publisher Intelligence, Link Scanner & Alerts

This checklist covers everything in the "Optimization" section of the left hand menu; Publisher intelligence, Link Scanner and Alerts

Publisher Intelligence

  • Review the Publisher Intelligence Overview, look at the key metrics, graphs and the New Publisher, Risers, and Fallers tables. Change the filters at the top of the page to narrow results.
  • In the Gap Analysis add two or more brands, with similar publishers. Check out the results.
  • Review the Winback Analysis to see performance of many publishers over time.

Link Scanner

Link Scanner allows you to scan pages on the internet for affiliate links and generate a report containing information about each affiliate link found

  • This report includes a Share-of-Voice analysis, network, brand and product information, link health and more

  • Defend your evergreen and most reliable referral URLs
  • Recover lost revenue from 404 errors and broken links
  • Automate competitor intelligence and identify new opportunities


Alerts are designed to alert you of good things and flag things that are potentially of concern.

  • Review the Health at a Glance metrics at the top of the page.
  • Click on an alert to view the report.
  • Click on the alerts settings button and explore the preferences for alerts.