Part 4 - Optimization: Publisher Intelligence & Opportunities 

This checklist covers everything in the "Optimization" section of the left hand menu; publisher intelligence, reports, and dashboards. 

Publisher Intelligence

  • Review the Publisher Intelligence Overview, look at the key metrics, graphs and the New Publisher, Risers, and Fallers tables. Change the filters at the top of the page to narrow results.
  • In the Gap Analysis add two or more brands, with similar publishers. Check out the results.
  • Review the Winback Analysis to see performance of many publishers over time.


Opportunities are designed to alert you of good things and flag things that are potentially of concern.

  • Review the Health at a Glance metrics at the top of the page.
  • Click on an alert to view the report.
  • Click on the alerts settings button and explore the preferences for alerts.